Raybern’s Sandwiches

THE PROCESS

The Ask: Encourage frequent frozen food consumers, who are new or returning Raybern's customers, to put Raybern's in their cart on their next grocery visit.

Strategy: Raybern’s sandwiches provide a convenient and quick meal option for busy individuals or those short on time, offering warmth and comfort without the need to prepare from scratch.

Execution: More than a Sandwich.

THE TEAM:

Shila Khalafderis : Strategist

Hans Kuzanga: Copywriter

Myself: Art Director