@eugenenest LOOK BOOK
the process
The Ask: Create a look book that would show off The N.E.S.T.’s clothes in a unique way. The N.E.S.T. is a vintage/thrift clothing store that’s located in Eugene, Oregon next to University of Oregon’s campus.
Insight: Consumers may be reluctant to purchase anything that they can’t wear from a vintage clothing store. What we as a team have to do is to shift their mindset to understand that they are purchasing something that is fresh and a collectors piece where they can look back in twenty years and have a little piece of history.
Strategy: Create a book that would showcase the clothes in places where you would be throughout the day in Eugene. We wanted the book to be the brightest at the front so the book would get darker as you flip through the pages.
SMCI: Make a book that shows you what 24 hours in Eugene would be like.
The Result: A physical look book where we printed 100 copies along with a sticker pack and exclusive deals that are hidden inside the book.
THE TEAM
David Young: Photographer, Project Manager.
Myself: Talent Acquisition Lead, Producer, Social Media Advertising Designer, Project Manager.
Lucas Gordon: Look Book Designer, Strategist. Media Planner.
