AppliedVr
THE PROCESS
The Ask: Discover the power of VR to change how the brain processes pain that can be presented during the 2021 Pain Week Conference in New York City.
Insights: By experiencing the use of VR for pain management first-hand, HCP’s themselves can serve as proof of its’ capabilities. Also, while HCP’s might be reluctant to adopt novel treatments, reminding them of the constant evolution of pain management may inspire them to embrace VR as a solution of the future.
Strategy: Educate and visualize how VR works on the brain to better understand it’s uses within pain management while also demonstrating the evolution of pain management within clinical applications and therapy use.
Execution: A first-hand immersive experience that turns the HCP’s into the proof where we can show you that The Proof is You and where you can Sense Change.
THE TEAM
Strategy: Myself
UX: Uten Lama
Creative: Brooke Adler, Alex Huynh
Value Builders: Annie Chen
Storytelling: Alfonssette Medina