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The process

The Ask: Create a campaign that raises awareness around the combined mental impact of battling a deadly global pandemic while dealing with the existing racial pandemic in an empathetic and relatable manner.

Insight: The barriers that prevent those in BIPOC communities from seeking professional mental help make it difficult for them to open up about their experiences.

Strategy: Create a campaign that allows the BIPOC community to be comfortable with opening up about dealing with mental health issues.

Execution: The ‘Not a Glitch’ campaign.

THE TEAM

Strategy: Myself, Abibatou Diallo, Angela Cheung

Account and Comms: George Guzman, Eda Kutsal, Taylor Nguyen, Brandon Koi

UX: Toni Leon

Project Management: Luis Miguel Herrera, Sarah Bernal

Media Planning: Simon Talluri, Hanlan Li

Copywriting: Jourdan Cerillo

Art Direction: Sam Lopez and Myself

Designer: Savanah Sanchez